26 Asian- and AAPI-Owned Beauty Brands You Should Know About

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It’s no secret that Asian beauty brands and products have had a major influence on the beauty industry. Many of the trends of the past couple of years have roots in Asia. Think glass skin, ingredients like snail extract, lip stains, and, of course, sheet masks. And that’s just to name a few because the innovations from Asian and Asian American brands are far-reaching and have really changed the beauty-product landscape.

This May is Asian American and Pacific Islander Heritage Month, and in support of the community in the face of a rise in anti-Asian racism, we think it’s more important than ever to celebrate and uplift the AAPI-founded beauty brands out there. Of course, there are plenty of other ways you can stand in solidarity with the community, whether it’s through donating, educating yourself, or speaking out. But you can also do your part by employing your spending power and supporting some wonderful businesses, not just this month but always.

Take a look at some of our favorite Asian- and Asian American–owned beauty brands below.


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